Ghanaian Afro-fusion music duo Lali x Lola bagged some of the cherished accolades of the evening final Saturday once they received the distinguished Telecel Music for Good Award on the twenty seventh Telecel Ghana Music Awards.
The rising similar twin artists received the award for his or her two-year social affect marketing campaign and music “#CroxItOut,” which used music, instruction and motion to boost breast most cancers consciousness in colleges throughout Ghana.
The duo’s undertaking surpassed each Nacee’s Tree for Life tree-planting marketing campaign and #StopGalamseyNow marketing campaign, in addition to Rama Blak’s Asaase Nnwom (Earth Music) undertaking.
Talking earlier than asserting the winners on the Grand Area of the Accra Worldwide Convention Heart, Telecel Group Chief Govt Officer Moe Dameshu stated:
“That’s why we created the Music for Good Awards to acknowledge artists who used their abilities to champion social causes this 12 months to make Ghana a greater place.”
The Telecel Music for Good Award consists of money prizes to help the social affect efforts of the profitable artists.
Following the award, Lali x Lola stated they plan to go to extra colleges and have applied the #CroxItOut marketing campaign in 21 colleges throughout 5 areas to boost breast most cancers consciousness amongst Ghanaian youth.
“This award is for all creatives and proves that consistency, technique and perseverance all the time repay. At all times use your voice. Nothing is just too small,” stated Lali x Laura.
Of their acceptance speech, additionally they sounded the alarm in regards to the large lack of digital income to Ghana’s music trade, claiming that the nation “loses greater than $100 million to international taxation.”
Born Patricia Delari Dake (Lari) and Trisha Worari Dake (Lola), the musical profession of similar twins formally started in October 2021 and grew naturally from a lifelong ardour for dance and efficiency. Since then, the duo has been recognized for his or her vibrant stage presence, playful charisma, and twin synergy.
27th TGMA creates massive second with world hitmaker Black Sherif, profitable coveted Artist of the 12 months awardin collaboration with Medikal and Shatta Wale and Beeztrap KOTM. shoulderwhich received Telecel’s Most In style Music of the 12 months.
The evening featured dazzling performances by Black Sheriff, Medikal, Wendy Shay, PC Esther, Kofi Kinata, Lasmid and Samini, whereas Ofori Amponsah, Okiame Kwame and Kwabena Kwabena carried out a lifetime achievement tribute efficiency honoring the late music legend, Daddy Lumba.
In keeping with organizer Charterhouse, the Music for Good Awards are offered to artists who harness the facility of music and their manufacturers for the great of society and who’ve launched a related music within the 12 months to obtain the honorary award.
Over the previous few years, plenty of artists have been acknowledged for his or her influential contributions by means of the then Inexperienced Prize, which was merged into the Telecel Music for Good Award in 2024.
Final 12 months, an episode a few reggae dancehall musician received an award for his advocacy towards unlawful mining and its environmental destruction in mining communities.
In 2024, gospel artist Eugene Zuta was acknowledged for his multifaceted advocacy towards human trafficking. In 2023, Worasi was honored for his “Giving Shade” tree-planting undertaking, which reworked an space of Accra right into a greener neighbourhood.
Now in its twenty seventh 12 months, TGMA stays the nation’s premier music awards system, spotlighting high expertise throughout genres and more and more reflecting the evolving function of artists in society.
