For a few years, Richie Mensah was referred to as the music producer, artist and visionary behind Lynx Leisure, some of the influential leisure firms within the historical past of Ghanaian music. However after a latest look on the Mastermind Podcast, one factor grew to become very clear. The transition to audio electronics was no accident.
It was at all times a part of the journey. In our dialog, Ritchie revealed one thing that many could have neglected through the years. That stated, he was deeply related to science, know-how and sound engineering earlier than music utterly took over his life.
“I liked doing analysis, I liked experimenting, simply opening the deck and seeing the way it labored,” he defined, wanting again on his youth and the way he initially needed to be a surgeon.
That curiosity ultimately led him to find sound engineering, which he describes as “the science of music.” And abruptly, the path of Lynx Electronics begins to make excellent sense.
For somebody who has spent greater than twenty years perfecting his sound, creating hit data and shaping the best way Ghanaians hearken to music, his transfer into audio electronics feels much less like a profession change and extra like a full-circle second.
Ritchie could have defined it greatest when he stated on his podcast, “We went from being individuals who make music to being individuals who make the best way we get pleasure from music.”
This one assertion represents all the evolution of the Lynx model. The dialog additionally confirmed main adjustments at Lynx Leisure. Ritchie introduced that the corporate is formally not below artist management and is now evolving right into a distribution firm that helps a whole bunch of artists, whereas his private focus has largely shifted to Lynx Electronics.
And maybe the most important takeaway from this interview is that Richie saved a promise he made to himself all these years in the past.
“I promised myself that I’d retire from music after I turned 40,” he stated.
At 40, Richie appears to be getting into an entire new section, one targeted much less on songwriting and extra on shaping the sonic expertise.
From Lynx Reverb headphones to imminent speaker merchandise just like the Lynx Octave, the imaginative and prescient is changing into more and more clear. It is not nearly music anymore. It is sound, know-how and expertise.
What’s fascinating about this transition is that it would not really feel compelled. After listening to Richie clarify his background, his obsession with studying, his love of know-how, and the technical facet of music manufacturing, audio electronics felt like a pure extension of what he is been as much as.
In some ways, Richie’s story has advanced from music govt to sound innovator. And if this new chapter is as profitable as Lynx Music, audio electronics could possibly be essentially the most fascinating stage in Richie Mensah’s journey.
