For a rustic decided to revive and reposition its movie business, any initiative aimed toward celebrating and selling it have to be handled with the seriousness it deserves.
The Ghana Movie Awards have grown into probably the most anticipated nights on the leisure calendar. This platform, if managed effectively, has the facility to vary the narrative and restore pleasure in Ghanaian cinema. Sadly, there was one huge mistake on this 12 months’s version. It wasn’t the allure, the expertise, the standard of manufacturing…it was time.
To be truthful, a number of issues went proper. The promoting impact was excellent. Expectations have been excessive. The group main as much as the occasion was commendable and expectations have been understandably excessive. The candidates have been making ready. Business folks have been all dressed up. Followers had cleared their schedules. It appeared and felt just like the business was lastly prepared for an evening that might remind not simply Ghanaians, however the watching world, why the Ghanaian movie business deserves not simply consideration, however critical funding and help.
Nonetheless, all of the goodwill generated earlier than the occasion was rapidly overshadowed by the very disappointing actuality that the present didn’t begin on time.
“We waited for practically three hours with none significant updates, clear explanations, or consideration for individuals who confirmed up from their religion and hearts.”
The occasion, which was marketed to start out at 8:30 p.m., ended up beginning round 11:15 p.m. We waited for practically three hours with no significant updates, no clear explanations, and no consideration for individuals who confirmed up from their religion and hearts. In an age the place viewers have countless leisure choices and social media information each misstep in actual time, such delays are not a minor inconvenience. They’re statements. And it is not a praise. They ship the incorrect message about professionalism, respect for contributors, and the way significantly the organizers take the very business they declare to be celebrating.
And let’s be sincere about what that wait was truly like. Some arrived excitedly dressed up and genuinely into it. They sat in anticipation, idle chatter, checking their telephones, and smiling politely to cover their rising frustration. And in some unspecified time in the future, effectively previous midnight, my physique merely gave up. Not out of indifference. It’s not as a result of the Ghana Movie Awards are usually not necessary. However people aren’t wired to attend ceaselessly for empty guarantees of begin occasions. A few of us who have been ready to observe TV fell asleep. Others left. And those that stayed till the tip did so not as a result of the timing was acceptable, however out of sheer dedication to the business they believed in.
Recognition is essential for an business that’s actively preventing for relevance and progress. The Ghana Movie Awards ought to set requirements and never reinforce the stereotype of sloppy occasion administration that has lengthy haunted public occasions in Ghana. When the remainder of the world sees us celebrating our excellence, what story do we wish them to see?
The unlucky actuality is that many individuals who could not keep awake till the present lastly began will find yourself waking as much as clips and highlights on-line, catching temporary flashes of what was imagined to be a totally immersive communal expertise. That is no small loss. This defeats a key a part of the target of making an evening of premium leisure. The power within the room when one thing lastly occurs is priceless. Watching a 10-second clip the subsequent morning just isn’t the identical.
There’s additionally a business facet that can’t be ignored. Sponsors put money into such occasions for visibility, affiliation, and viewers attain. If the present goes on previous midnight and the viewers is thinner, income will decline. Broadcasting companions don’t have any selection however to attempt to fill the deadlocked ambiance. Social media conversations that ought to have been energetic flip into complaints. The financial case for investing in future editions weakens, which finally hurts the business a couple of unhealthy evening.
It’ll take greater than nice productions, gifted actors and glitzy award ceremonies to revive Ghana’s movie business. It requires consistency, professionalism, and above all, respect to your viewers. Launching an occasion when marketed could appear to be a small administrative element, but it surely speaks volumes in regards to the business’s readiness to compete not simply regionally, however on the worldwide stage. The world’s most revered awards ceremonies are outlined not solely by who wins the awards, but in addition by the precision and self-discipline with which they’re run.
The Ghana Movie Awards continues to be an necessary and actually valued platform for celebrating excellence in cinema. The organizers deserve a lot of the credit score. The excitement was actual. The expertise was there. There was clearly an intention. But when the aim is to assist revive and reposition Ghana’s movie business as a power to be reckoned with, future editions must internalize a easy however simple reality:
“Excellence is not nearly what occurs on stage; it is also about when it occurs and whether or not the individuals who got here to witness it have been nonetheless awake and in a position to see it.”
Creator: Edith Edem Agberi
Channel Supervisor – Pleasure Prime (Multimedia Group)
E-mail: mzjudyed@gmail.com
www.everything-me.com
