Spain’s web habits now carefully mirror these seen within the UK. Photograph credit score: Novikov Aleksey/Shutterstock
Spaniards now spend a median of greater than 4 hours on-line every day, with their cell phones changing into central to their every day lives, in line with a brand new main examine on digital habits in Spain. The findings counsel that web utilization in Spain continues to strengthen, notably by smartphones, social media platforms and synthetic intelligence instruments. This determine comes from the twenty eighth version of the “Navegantes en la Pink” report, which is predicated on 15,000 surveys carried out on the finish of 2025.
In keeping with the report, 91 p.c of Spaniards Most individuals entry the web primarily by their cell phones, with virtually half saying they’re linked “virtually on a regular basis.” Greater than half of the respondents (55.1%) stated they might not dwell with out their cell phone, and 36.5% admitted to checking their cell phone compulsively. Researchers have linked elevated display screen time to heavy use of streaming platforms, podcasts, social media, and AI-powered purposes.
Social media dominates every day on-line habits
Social media continues to dominate on-line habits in Spain. In keeping with the report, 87% of web customers entry social media day by dayIn the meantime, 42.5% spend greater than an hour every day on these platforms alone. Instagram stays essentially the most broadly used social community within the nation, utilized by 75 p.c of social media customers, adopted by Fb at 58.9 p.c and TikTok at 41.3 p.c.
The examine additionally highlights the rising affect of on-line personalities. Greater than half of these surveyed stated they often observe influencers, YouTubers, and streamers. Podcast viewership continues to rise in Spain as properly. At present, radio podcasts are listened to for a median of 49 minutes per day, whereas different podcast codecs are listened to for a median of 56 minutes per day. Spotify stays the most well-liked podcast platform, adopted by radio station providers and YouTube Music.
Use of synthetic intelligence surges in Spain
Spain has seen a major improve in using synthetic intelligence over the previous 12 months. In keeping with the report, 77.8% of respondents have used an AI software no less than as soon as, a rise of greater than 17 proportion factors in comparison with the earlier 12 months. Greater than a 3rd now use AI instruments day by day. AI was mostly used for on-line searches, textual content era, doc summarization, translation, and picture creation.
Amongst AI platforms, OpenAI’s ChatGPT stays essentially the most broadly used service, reaching 74.2% of AI customers, though its lead has narrowed barely in comparison with the earlier 12 months. Google’s Gemini platform rose a hefty 41.9% following robust annual progress. Regardless of the fast adoption of AI, many customers expressed issues about trustworthiness and ethics. Seven in 10 AI customers stated they obtained incorrect info from these techniques, and 60.5% stated they have been anxious concerning the broader impression of AI expertise. Greater than half additionally believed there was an excessive amount of hype on this space.
Dad and mom assist stronger on-line safety for youngsters
Issues about kids’s web use have been additionally a serious theme within the report. Age verification techniques for grownup web sites are broadly supported, with almost two-thirds of oldsters reporting utilizing parental controls. Limiting screens in colleges additionally has robust public assist, with 83% supporting proscribing using gadgets within the classroom.
The findings mirror new issues throughout Europe concerning the impression of always-on connectivity on younger folks and the rising problem of balancing digital entry and on-line security.
Spain’s web habits mirror UK developments
Spain’s web habits now carefully mirror these discovered within the UK. In keeping with OfcomAdults within the UK will spend a median of 4 and a half hours on-line day by day in 2025, which was barely greater than the determine reported in Spain. Younger folks within the UK, particularly these aged 18 to 24, spend a median of greater than six hours on-line every day.
The UK examine additionally discovered that smartphones account for almost all of on-line exercise, reflecting an analogous shift away from desktop web use. British girls discovered to be spending extra time extra on-line than males in all grownup age teams. Whereas web use has develop into deeply ingrained in every day life throughout Europe, experiences from Spain and the UK each level to rising issues about habit, misinformation and the impression of digital expertise on every day life.
