Spotify introduced Tuesday that it’s increasing its platform’s content material diversification to incorporate narrated articles from prime publishers resembling Rolling Stone, The Atlantic, Vogue, Selection and Self-importance Honest for audiobook customers.
The Swedish streaming large provides customers with entry to audiobooks greater than 650 long-form journal articles in English.
- Spotify is bringing extra content material to its streaming platform to spice up consumer engagement and higher compete with AI music startups like Udio and Suno, in addition to huge podcast rivals like YouTube and Netflix.
- Spotify co-CEO Alex Norstrom not too long ago stated the corporate already has about 20% of the U.S. audiobook market.
- The curated assortment of narrated articles produced by Spotify’s in-house audiobook crew will probably be lower than two hours lengthy, in line with the corporate.
- Spotify says premium subscribers may have entry to those articles as a part of their month-to-month audiobook slot, and free customers may have the choice to buy particular person articles for $1.99.
- “By incorporating short-form content material into the combination, you are assembly your viewers the place they’re to construct wholesome listening habits and in the end enhance curiosity in your books over time,” stated Colleen Prendergast, Licensing Lead at Spotify Audiobooks.
- Since launching audiobooks simply over two years in the past, Spotify has expanded its providing to 22 markets, the corporate says.
- Final week, Spotify introduced a cope with Common Music Group (UMG.AS) to open a brand new tab and permit subscribers to create AI-generated covers and remixes of tracks by a few of the label’s artists.
- Spotify additionally proclaims “Reserved” in partnership with Reside Nation Leisure (LYV.N), opens in a brand new tab. This can permit eligible Premium subscribers to buy as much as two tickets to their favourite artists’ concert events earlier than they go on sale to most of the people.
