M-KOPA Ghana, a part of pan-African fintech firm M-KOPA Group, has launched its newest affect report, revealing how its versatile smartphone finance mannequin is making a significant pathway to digital and monetary inclusion for day by day wage staff throughout the nation.
Since its launch in 2021, M-KOPA Ghana has unlocked over GHS1.2 billion in credit to over 550,000 prospects, pushed by a employed gross sales drive of over 3,000 direct gross sales brokers.
Key statistics:
- 44% of consumers first accessed a services or products via M-KOPA.
- 36% of consumers and 41% of ladies mentioned an M-KOPA smartphone was their first cell phone.
- 67% acquired medical insurance for the primary time via a partnership with Turaco.
Flip connectivity into financial alternative
In January 2025, with the market launch of “Greater than a Cellphone,” a smartphone embedded companies platform that integrates inexpensive information entry, gadget safety, and medical insurance immediately into each gadget, M-KOPA Ghana accelerated its development and now operates in all 16 areas.
This product bundle has a big impact on prospects’ lives, most impressively by way of medical insurance. By way of M-KOPA’s partnership with Turaco, medical insurance is bundled immediately into each smartphone installment plan, reaching even prospects who’ve by no means had formal insurance coverage earlier than. Our report demonstrates the affect of embedded medical insurance. 43% of feminine prospects mentioned they selected an M-KOPA cellphone particularly for medical insurance, and 67% of policyholders felt assured dealing with their medical payments.
“I had hospital money protection via Turaco. After I acquired sick…I had no earnings whereas I used to be sick and within the hospital. They lined my hospital prices so I had money to cowl my day by day bills.” – Abraham, development employee, long-term buyer of M-KOPA
It’s clear that M-KOPA units have a constructive affect on the lives of our prospects.
- 55% use their gadget to earn earnings;
- 54% report their earnings has elevated since buying a smartphone.
- 76% say their total high quality of life has improved.
That is towards the backdrop of a harsh regional background. In accordance with the GSMA, entry-level smartphones in sub-Saharan Africa price as much as 95% of a low-income particular person’s month-to-month wage, and roughly 76% of the area’s inhabitants doesn’t personal a smartphone, making gadget affordability the only greatest barrier to digital inclusion on the continent.
Increasing ladies’s financial participation
M-KOPA Ghana can be centered on rising entry for girls, who face many limitations to coming into the digital financial system. At present, 37% of recent prospects are ladies. To speed up the motion to open entry to extra ladies, M-KOPA is coaching brokers to raised have interaction with feminine prospects and deploying lower-tier units in rural and peri-urban areas the place affordability stays a key barrier.
The gross sales division can be centered on creating alternatives for girls, with ladies at present making up 31% of M-KOPA Ghana’s 3,000+ robust distributor community, up from 26% in 2024. To deal with challenges confronted by feminine gross sales brokers, equivalent to security considerations, M-KOPA piloted stationary kiosks that present brokers with a steady work location. 84% of brokers report a rise of their earnings since becoming a member of the corporate, and 93% say their high quality of life has improved.
“It was tough to cowl my day by day bills at my earlier job at a restaurant. I’m a single mom and it was tough to maintain my daughter. Now, I’m able to maintain my daughter from highschool to school. I’m able to hire my very own home.” – Peace, M-KOPA Agent
“M-KOPA Ghana is dedicated to eradicating limitations to formal monetary companies, and this report exhibits what is feasible when individuals with day jobs have entry.” mentioned Mr. Chioma D. Agogo, Common Supervisor, M-KOPA Ghana.
“From proudly owning a smartphone for the primary time to getting medical insurance for the primary time, we’re proving that bundling significant companies and connectivity transforms what individuals can obtain.”.
M-KOPA’s contribution to Ghana’s native financial system is important. In 2024, the corporate contributed GHS46 million in annual tax income and spent over GHS382 million on native procurement. As of 2025, M-KOPA immediately employs 254 individuals throughout Ghana, 37% of whom are ladies, and offers livelihood for 3,000 distributors. Reflecting its dedication to youth employment and human useful resource improvement, M-KOPA Ghana additionally welcomed its first cohort of members within the Nationwide Service Scheme in 2025, with participant retention of 80%.
