Oops! You in all probability clicked on this piece anticipating one other dramatic outburst from the ever-controversial king of dancehall, Charles Ni Armah Mensah, aka Shatta Wale (Shatta Motion), who screams his trademark “Heer! Oo Maame Tu…!”
Nicely, in a manner, he is performed it once more, however this time it isn’t an insult, an argument, or a cyber struggle. Fairly, it additional demonstrates an understanding of creativity, innovation, and influence.
Love him or hate him, there’s one truth you’ll be able to’t deny. Shatta Wale is likely one of the greatest musical artists of all time in Ghana. With tens of millions of followers throughout social media and an enviable catalog of monster hit songs, he continues to command consideration in a manner that many can solely admire from afar.
For the sake of disclosure, I need to admit that I’m one among his admirers. This does not imply blindly worshiping the artist, however fairly appreciating the method, technique, and “motion” behind the model.
Not too long ago, I shared my ideas on his public money giveaways, the moments when he scatters cash on the road for his followers. I interpreted this as his personal unconventional solution to share his success with those that assist him.
Let me emphasize that I’m in no place to lecture Shatta Wale on the way to dwell his life. I merely supplied observations and recommendations.
However I am not right here immediately to criticize him. I am right here to reward him.
The rationale for that is one thing referred to as the Tuesday Market.
At first look, you would possibly marvel what it’s all about. However the idea is surprisingly easy and good.
Each Tuesday, Shatta Wale opens up his social media platforms to his followers and followers, permitting them to advertise their companies within the feedback part beneath the specifically designed market flyers he posts.
That is it. Nonetheless, the influence is big.
As quickly as a flyer is posted, a whole bunch of followers flock to the feedback part to submit promotional flyers, merchandise, companies, and make contact with particulars. In return, you get what each advertiser desires of: higher visibility and a spotlight.
This isn’t a idea to me. I witnessed it first hand.
Final Tuesday, my son knowledgeable me that he had discovered a flyer on Shattawale’s Fb web page promoting a product he wanted for his dwelling. Curious, I visited the web page myself, scrolled by way of the feedback part, and certain sufficient, it was there.
I referred to as that quantity.
Inside minutes, a deal was struck, my location was shared, and a rider arrived with the product shortly thereafter. Cost was additionally clean.
That have fully modified my notion.
Out of curiosity, I continued to browse flyers for various companies. I contacted one other vendor to inquire about pricing, and definitely to check if the platform was actually helpful for my enterprise.
The response I acquired was clear.
The girl praised and congratulated Shatta Wale for creating such a possibility. She says they’ve gained a couple of clients by way of the Tuesday Market initiative.
Then what she stated stayed with me.
“However why does he solely do it on Tuesdays? I want he did it daily.”
That one phrase spoke volumes.
It highlighted how musicians’ social media affect has inadvertently advanced right into a platform of monetary assist for atypical individuals attempting to outlive and develop their companies.
Personally, I consider this concept can develop past weekly Fb exercise.
Would you want to alter to the SM Market app?
The world is already filled with market functions. Upgrading The Tuesday Market to a purpose-built digital market will merely construct on already profitable improvements.
Definitely, there are proficient individuals within the SM camp who can develop world-class functions based mostly on this idea. Such initiatives have the potential to empower 1000’s of younger entrepreneurs whereas changing into an extra enterprise portfolio beneath the Shatta Motion model.
Extra importantly, different musicians and celebrities should not see this concept as one thing beneath them.
Whereas there may be nothing incorrect with artists creating digital marketplaces to commerce amongst their followers, promote their enterprise, and generate revenue, platform homeowners additionally earn a living by way of commissions and promoting partnerships.
That will be a Ghanaian innovation price celebrating.
Then maybe the well-known “Wu Maame Tw…” rivalry would not be about who insults higher, who speaks louder, or who claims superiority. As a substitute, competitors will shift to which platform creates extra financial alternatives and higher enterprise exercise for followers.
For my part, that may be a way more significant legacy.
So as soon as once more I want to commend Shatta Wale for this nice initiative.
As a result of past music, past controversy, past social media theatrics, empowering individuals to earn a living is a worthy trigger.
Samuel Atuobi Baa, please remind me to do what is important for my son-in-law, it has been over three years now. Ayooo.
4lyf is 4lyf.
Socrate Safo speaks
