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ALWAYS FRED > Travel > Why brutalist architecture is the latest travel trend to take social media by storm
Why brutalist architecture is the latest travel trend to take social media by storm
Travel

Why brutalist architecture is the latest travel trend to take social media by storm

May 15, 2026 4 Min Read
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  • Skopje, a brutalist structure fan’s dream
  • The place else are you able to see brutalist structure?

Instagram feeds have modified so much because the platform launched in 2010.

Earlier posts gave a glimpse into each day life (admittedly, with a heavy filter). Nowadays, individuals are inclined to solely share their greatest wins and, after all, their holidays.

Not solely are individuals going to the identical locations, however they’re additionally taking the very same images.

That is why individuals line as much as get the “excellent” shot close to the blue dome of Oia on Santorini or the torii gates of Japan’s Itsukushima Shrine. Barcelona has even created a selfie-only zone outdoors the Sagrada Familia to stop conflicts with native residents.

Nonetheless, there’s a rising pattern of taking up the ‘gram, and that isn’t what is mostly thought-about stunning.

Introducing: Brutalist structure.

Easy, post-war concrete buildings aren’t essentially the stuff of social media, however that does not cease vacationers from flocking to the previous socialist nation seeking them.

Skopje, a brutalist structure fan’s dream

One place that’s benefiting from this pattern is Skopje, the capital of North Macedonia.

After a devastating earthquake in 1963 destroyed 80% of town’s buildings, architects from everywhere in the world scrambled to assist with the rebuilding efforts, leading to a wide range of Brutalist kinds harmonizing with one another.

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Simply two months in the past, Skopje resident Alexandra Georgieva needed to share her love of the architectural fashion with vacationers, so she launched the Inspiring Brutalist Structure Strolling Tour.

“At the moment, Macedonian architects had been in a position to make an enormous contribution to town,” she advised Euronews Journey on a latest tour.

“It is a controversial architectural fashion, however prefer it or not, town was utterly reborn after the earthquake.”

Debatable is to place it frivolously. Critics are in favor of fixing the facades of those Brutalist buildings to present them a neoclassical look, which is what occurred in the course of the 2014 Skopje Video games.

Though the challenge was canceled in 2018, buildings such because the North Macedonian authorities and parliament constructing, in addition to many different buildings across the metropolis’s central sq., have already been changed at nice expense.

The argument is that altering these buildings doesn’t destroy something, however merely returns town to what it as soon as was earlier than the earthquake.

Naturally, Georgieva disagrees.

“I believe we missed the chance for Skopje to renovate town in neoclassical fashion proper after the earthquake,” she added.

“Throughout that point, Brutalism has change into probably the most vital architectural kinds within the metropolis. It might not be the favourite, however it is extremely genuine and typical, which makes Skopje stand out from different cities.”

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Georgieva’s tour consists of visits to buildings such because the Macedonian Academy of Sciences and Arts. The academy is brutalist but impressed by Japanese temples. The Metropolis Commerce Heart stays an vital a part of town’s cloth. And the Put up Workplace headquarters is really spectacular (assuming you are a fan of this fashion…).

The place else are you able to see brutalist structure?

London’s Barbican Heart is maybe probably the most well-known examples of Brutalist structure, and you’ll guide a 90-minute tour by way of the performing arts middle’s web site.

Armenia’s capital Yerevan can be a hotspot for fanatics, and the Cascade Complicated is an actual spotlight. A two-hour drive from town can be the enduring Orgov radio-optical telescope.

Different cities embracing this pattern embrace Belgrade and Paris.

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