What started in December 2025 as a daring buyer advantages initiative by GCB Financial institution culminated in a vibrant grand finale, ending a five-month nationwide marketing campaign that reworked constant financial savings right into a aggressive benefits-driven expertise for tons of of 1000’s of shoppers.
The promotion celebrated 50 excellent prospects with a grand finale, with the highest 5 finally chosen to take pleasure in an all-expenses sponsored journey to look at the World Cup, reworking buyer loyalty and monetary self-discipline right into a memorable international expertise.
The marketing campaign concluded on Friday, Might eighth on the La Palm Royal Seaside Lodge, the place senior administration, regulators, employees, companions, media and prospects gathered for the ultimate draw of the broadly attended ‘Pa To Pa’ promotion.
A scientific nationwide marketing campaign throughout three key levels.
The promotion was rolled out throughout Accra in three key activation levels designed to keep up engagement and reward consistency in saving habits.
The marketing campaign was launched in December 2025, adopted by a structured month-to-month attract January. The primary draw was held on the Airport West Lodge, the place 10 prospects have been chosen as winners, setting the tone for the promotion and producing early nationwide curiosity.
The second exercise was held on the Accra Mall meals courtroom on March 13 and noticed a big improve in participation. An additional 10 prospects emerged as winners. This displays rising momentum and buyer confidence within the marketing campaign. Prizes embody a wide range of home goods and electronics comparable to smartphones, televisions, microwaves, fridges, and different dwelling home equipment.
The third month-to-month draw was additionally held on the Accra Mall Meals Court docket, the place 10 extra winners have been chosen from throughout the nation to keep up sturdy engagement and strengthen the consistency of the promotion in direction of the ultimate stage. Winners of this raffle additionally acquired a wide range of electronics and home goods, including sensible worth to the profit bundle and including to the thrill of the marketing campaign.
Flip financial savings right into a aggressive expertise
Talking on the grand finale, Government Head of Retail Sheena Kamagate defined that the ‘Pa To Pa’ idea was designed to make banking extra interactive by linking financial savings to rewards in a structured and enticing format.
He defined that the initiative, which started in December 2025, was created to deepen interactions between banks and prospects, and that “GCB employees are a group of shoppers and the individuals who serve them.”
In line with him, the idea behind ‘Pa To Pa’ was impressed by soccer and Ghana’s nationwide id, notably the fashion of play anticipated of the Black Stars in worldwide tournaments. He famous that the financial institution’s title itself mirrored that inspiration, saying there was a cause behind it because the financial institution envisioned a “pa-to-pa sport much like Chelsea’s fashion of play.”
Kamagate additional defined that the financial institution, which has been in operation for 73 years and continues to develop, aimed to create a platform the place prospects may work together with one another by way of regular banking actions. He added that the thought was to permit prospects to “play with one another whereas doing what they have been imagined to do” and was additionally seen internally as a strategy to “gamify” banking.
He famous that Ghanaians’ ardour for soccer influenced the construction of the promotion to reward prospects for his or her financial savings actions. Prospects earn factors by depositing multiples of GHS 300, with 1 level amassed over time for each GHS 300. He mentioned the system operated persistently from December to April.
He confirmed that the promotion formally ended on April 30 and {that a} grand finale was deliberate to reward prospects with the best factors. In line with him, “What we’re doing right here right this moment is rewarding individuals who play extra in our video games.”
He additionally introduced that 5 prospects will fly to the US, Canada and Mexico to look at worldwide soccer matches, which he described as a key spotlight of the remuneration construction.
Nevertheless, he careworn that for him a very powerful side of the promotion was its inclusivity. He mentioned that whereas rewards are based on factors, the financial institution purposely included a mechanism that may permit even minimal participation to rely, saying, “Simply by taking part, try to be chosen in a lottery.”
He famous that below this association, even a buyer with only one level may qualify, including that throughout the ultimate draw, “you will be stunned to see the stability in that particular person’s account, however at that second the leveling has taken place and his stability not issues.”
He confirmed that chosen prospects would journey to the USA and Canada as a part of the prize bundle, which he mentioned was a second that strengthened the financial institution’s dedication to fairness and inclusion.
He concluded by thanking prospects for his or her loyalty and inspiring them to proceed doing enterprise with the financial institution, saying, “We nonetheless have plenty of stock,” whereas praying that God would proceed to develop their companies and livelihoods.
Explaining the aim of the “Pa To Pa” marketing campaign
GCB Financial institution Managing Director Farihan Alhassan mentioned the ‘Pa To Pa’ marketing campaign was launched in December with a easy however purposeful goal: to encourage prospects to avoid wasting in direction of significant life objectives.
He defined that the initiative was designed to make saving extra purposeful and relatable, noting that the financial institution’s purpose is to encourage prospects to avoid wasting for issues that matter, comparable to weddings, dream rides, holidays, and even journey experiences to assist the nationwide soccer crew.
He mentioned the marketing campaign was constructed across the thought of making these objectives really feel nearer and extra achievable, including, “We needed these objectives to really feel nearer and easier with Pa to Pa.”
He mentioned the response from prospects over the previous 5 months had been overwhelming, with excessive participation recorded throughout the nation as prospects persistently embraced the financial savings problem.
He identified that the marketing campaign additionally served as a platform of appreciation, because the financial institution gave prospects varied prizes comparable to TVs, ovens, fridges, cell phones and different home goods. He defined that every prize represented the financial institution’s means of expressing its gratitude, saying, “All of the prizes have been GCB’s means of claiming thanks and our means of displaying you that we worth you and that we’re on this with you.”
He mentioned the marketing campaign has now reached its climax and prime performing prospects will likely be rewarded with nice rewards internationally. Over a five-month interval, the highest 5 prospects will every take pleasure in an all-expenses sponsored journey to the USA, Canada and Mexico to cheer on the Black Stars in a world soccer match, he mentioned.
He elaborated that the sponsorship covers all main prices comparable to visas, tickets, transportation and lodging, including that meals prices might also be lined as a part of the bundle.
He additional revealed that yet another buyer was chosen to affix the group of winners by way of a clear draw performed utilizing the Caritas platform in collaboration with the Nationwide Lottery Authority.
He mentioned the outcomes ensured that GCB prospects had what he described as a “once-in-a-lifetime expertise”, with 15 prospects additionally receiving comfort prizes.
He emphasised that the initiative displays the financial institution’s broader philosophy that banking ought to transcend transactions, serving to prospects notice their goals, rewarding loyalty and creating lasting reminiscences.
He thanked his prospects for his or her belief, in addition to his employees and companions, particularly the Nationwide Lottery Authority, for making certain the credibility and success of the marketing campaign.
He congratulated all of the winners and inspired those that didn’t win to proceed partaking with the financial institution, assuring them that additional alternatives await them.
He mentioned the marketing campaign is only the start of an in depth rewards journey, ending with an invite for purchasers to have fun milestone achievements.
“Pa To Pa” promotion construction and system
Richard Warvill, Accountable Product Supervisor at GCB Financial institution PLC, defined the construction of the ‘Pa To Pa’ promotion and outlined how the five-month financial savings marketing campaign ran from December 2025 to April 2026.
He famous that the marketing campaign started on December 1, 2025 and ended on April 30, 2025, and described it as a structured initiative that rewards constant saving habits over time.
He mentioned prospects can qualify by depositing a minimal of GHS 300 and earn one level per thirty days for each deposit maintained. He defined that on the finish of every month, prospects are ranked based mostly on their amassed factors and winners from 1st to tenth place are chosen.
He mentioned the financial institution awarded 10 winners each month throughout the marketing campaign interval, explaining, “We had 10 winners every within the first, second, third, fourth and fifth months.”
He recalled that the primary actions have been held on the Airport West Lodge and Accra Mall the place 20 prospects got prizes together with 75-inch televisions, chest freezers, cookers and different digital devices, setting the tone for the early levels of the promotion.
He mentioned that by the third month, administration had determined to extend the worth of the compensation, explaining that the goal was to “make it juicier”, which led to the introduction of things comparable to double door freezers, washing machines, cookers and different digital tools.
He added that the fourth month adopted an analogous construction, with the fifth month forming a part of a grand finale cycle ending with the primary occasion.
He defined the principles, saying that prospects who win in a given month will nonetheless be eligible for the grand prize, however is not going to be eligible to win in subsequent month-to-month drawings.
He additional defined that the grand finale rewards are based mostly on the whole amassed factors from December to April.
He revealed that the highest 5 prospects have been chosen for absolutely sponsored journeys to the USA, Canada and Mexico to take part in worldwide soccer tournaments.
He additionally confirmed {that a} clear draw was performed within the presence of shoppers on the financial institution’s Excessive Avenue department on Might 6 below the supervision of the Nationwide Lottery Authority.
One extra winner was chosen from this drawing out of 593,000 prospects. This displays each transparency and scale of participation, he defined.
He concluded by thanking prospects for his or her participation and assist all through the marketing campaign.
NLA confirms equity and transparency of “Pa To Pa” lottery
Representatives from the Nationwide Lottery Authority, who spoke on the occasion, mentioned the Authority was happy to participate within the prize-giving ceremony for the “Pa To Pa” promotion, explaining that it celebrates buyer participation and loyalty.
She defined that the NLA, established below Act 722 of 2006, is remitted to manage, supervise and make sure the integrity of promotional attracts in Ghana, including that this duty is central to sustaining public confidence in such schemes.
She additional confirmed that the promotion was “formally permitted and monitored to make sure equity, transparency and credibility all through the marketing campaign.”
He described the occasion as a celebration of loyalty and buyer participation and praised GCB Financial institution PLC for organizing the promotion to reward and inspire prospects whereas selling monetary inclusion and financial savings tradition.
He added that such initiatives, particularly when coupled with clear remuneration methods, will assist promote disciplined saving habits among the many inhabitants.
She congratulated all of the winners, saying they deserved the awards, and thanked all individuals for his or her continued belief and assist.
“Congratulations to all of the winners on their well-deserved awards, and thanks to all of the individuals for his or her belief and continued assist,” she mentioned.
She concluded by wishing GCB Financial institution each success sooner or later and inspiring the general public to proceed to take part within the promotion plan with confidence.
Inner audit confirms integrity of ‘Pa To Pa’ promotion
A consultant from GCB Financial institution’s inner audit division mentioned on the occasion that the crew independently verified and verified the promotion course of and outcomes from the beginning of the marketing campaign by way of the marketing campaign interval till the top of April.
A consultant has confirmed that every one winners absolutely meet the phrases, situations, and eligibility necessities relevant to the Promotion.
Month-to-month ultimate prize draw contains premium electronics and journey perks
To conclude the marketing campaign, GCB Financial institution ran a collection of month-to-month prize attracts within the ultimate section of the promotion, rewarding prospects with a mixture of premium home equipment, electronics and an all-expenses-paid journey expertise.
Month 4 prizes
Within the fourth month of the promotion, winners acquired a wide range of luxurious dwelling items and electronics. This month’s prizes embody:
tenth place Samsung Galaxy Tab A11, ninth place 43-inch TCL good TV, eighth place 550-600 liter defrost fridge, seventh place 55-inch TCL good TV, sixth place 300 liter Nasco chest freezer, fifth place 15kg Samsung washer, 4th place was ZARA’s 2.5 horsepower air conditioner, third place was 5-burner gasoline range with oven, 2nd place was LG washer with dryer, and 1st place was Samsung’s double-door fridge.
Month 5 prizes
The fifth and ultimate month of the marketing campaign featured each homeware and grand journey prizes, marking the climax of the promotional journey. Prizes included a Samsung Galaxy Tab A11 for tenth place, an LG House Theater System for ninth place, a TCL Chest Freezer for eighth place, a Nasco Chest Freezer for seventh place, a 65-inch TCL Good TV for sixth place, and a completely sponsored journey to the Americas. Winners vary from fifth to 1st place.
Winners expressing pleasure and gratitude after receiving their “Pa To Pa” reward
After the awards have been introduced on the occasion, feelings have been excessive because the winners shared their pleasure and gratitude.
One recipient mentioned the expertise was overwhelming, recalling how she felt “so wonderful” and the way her associates celebrated the information collectively.
The award recipients expressed their gratitude to the banks, first thanking God for giving them the chance and likewise thanking GCB Financial institution for making their goals a actuality, including that every one their companions current wish to categorical their gratitude.
Different award winners additionally expressed their deep gratitude to GCB Financial institution, noting their long-standing loyalty to GCB Financial institution for over 30 years. The winner mentioned the victory was surprising and was a second of God’s grace, including that grace made issues he by no means anticipated doable.
The recipients additional highlighted the promotions as proof that their loyalty was rewarded and inspired their continued confidence in GCB Financial institution.
GCB proclaims Visa card promotion with International Soccer Rewards
Additionally on the occasion, GCB Financial institution’s Head of Product Emelia Sacchi introduced a brand new Visa card promotion geared toward providing prospects unique worldwide soccer experiences and different prizes.
He defined that prospects can qualify by finishing 5 worldwide transactions value GHS 10,000 inside the promotional interval till Might 25.
She mentioned the initiative will likely be on a first-come, first-served foundation, with prospects who qualify the earliest in a position to profit from the very best affords.
He mentioned the primary 4 prospects who meet the necessities will likely be supplied a completely sponsored journey to look at the World Cup, explaining that the provide is a part of a partnership between GCB Financial institution and Visa, supervised by the Nationwide Lottery Authority.
He additionally hinted that six extra prospects can be given free World Cup tickets, highlighting the rising demand and excessive value of accessing match tickets, that are offered for between $900 and $1,000.
He added that past the preliminary advantages, the financial institution plans to roll out additional buyer experiences, together with a World Cup viewing occasion at a five-star lodge for 100 prospects from June to September, and a collection of present containers for greater than 100 prospects.
He urged prospects to actively take part in promotions and make the most of alternatives to transact with Visa playing cards to earn rewards.
He emphasised that this initiative displays GCB Financial institution PLC’s dedication to buyer worth, noting that the financial institution continues to reward loyalty whereas creating memorable experiences related to international sporting occasions.
‘Pace Recreation’ Visa promotion beneficial properties momentum at GCB occasion
Including to the thrill of Visa’s promotion, GCB Financial institution PLC’s Government Head of Retail, Sheena Kamagate, described the marketing campaign as a “pace sport” constructed across the quickest strategy geared toward rewarding fast and energetic buyer participation.
He famous that the marketing campaign is open to each present and new cardholders, and defined that prospects are inspired to activate or proceed utilizing their Visa playing cards. With the World Cup simply weeks away, he urged his purchasers to start worldwide transactions instantly to enhance their probabilities of qualifying.
In line with him, prospects whose cumulative worldwide spend reaches GHS 10,000 are routinely eligible for the draw, and the upper the transaction quantity, the better the probabilities of successful.
He added that the promotion will finish on Might 25, after which the highest 4 qualifying prospects will likely be chosen based mostly on their transaction efficiency.
Kamagate emphasised that this initiative displays GCB Financial institution’s dedication to transcend conventional banking by rewarding energetic buyer engagement and creating memorable international expertise alternatives by way of on a regular basis transactions.
