Telecel is celebrating its fifteenth 12 months because the headline sponsor of the Telecel Ghana Music Awards, its twenty seventh version, and this time one of the vital memorable ceremonies within the historical past of the occasion happened on the Grand Enviornment of the Accra Worldwide Conference Middle.
Black Sheriff to carry out on Ghanaian music’s largest evening Gained the long-awaited Artist of the Yr Award for Medical’s hit track, shoulder, Telecel Wins Most Common Track of the Yr, Lali x Lola Wins Telecell Music for Good Award, And it is a lifetime achievement honor for late highlife legend Daddy Loomba.
The Telecel Group’s senior management staff, led by CEO Mo Dameshu, attended the star-studded occasion, reflecting the seriousness of the communications conglomerate’s partnership that has helped reshape Ghana’s music trade from a prestigious nationwide establishment to a cultural export to the continent.
Over 15 years, the partnership, which started below Vodafone in 2011 and continued till its rebranding to Telecel in 2024, has supported the funding of music awards schemes to increase style classes, expanded the TGMA Expertise live performance collection to regional capitals, launched the TGMA in Faculties initiative and contributed to the general development of the artistic arts sector as a key contributor to financial and social improvement.
“Music and tradition are central to our identification, connecting us to our roots, historical past and future.
“Telecel is dedicated to connecting power by way of music, which is why you will need to us that we construct a resilient music trade the place the expertise, arduous work and impression of artists is acknowledged,” Telecel Ghana Chief Govt Officer Patricia Obonayi stated in her welcome video handle on the evening.
“The artistic industries make an essential contribution to Ghana’s socio-economic improvement and TGMA performs an essential position in fostering the expansion of our nation’s artistic economic system.”
Ghana’s artistic economic system contributes an estimated 3% to the nation’s gross home product (GDP), with music alone being the principle driver.
Streaming revenues for Ghanaian artists have elevated considerably lately, and the worldwide demand for highlife-inspired Afrobeats, through which Ghana performs a decisive position, is creating cultural and financial export worth that extends to world cinema, style, tourism, sports activities, and extra.
Teresa Ayoade, CEO of TGMA organizer Charterhouse, immediately acknowledged the partnership in a video message that evening.
“For 27 years, the TGMA stage has amplified the heartbeat of the nation. Celebrating excellence, preserving tradition, inspiring generations and taking Ghanaian music throughout borders. Thanks to Telecel Ghana and our companions to your dedication and sacrifice in persevering with to make this dream a actuality, 12 months after 12 months.”
27th With the theme ‘A Contact of Glitter’, TGMA featured dazzling performances by Black Sheriff, Medikal, Wendy Hsieh, PCE Ester, Kofi Kinata, Lasmido and Samini, in addition to a lifetime achievement tribute efficiency by Ofori Amponsah, Okiame Kwame and Kwabena Kwabena to honor the late music legend, Daddy Lumba.
That evening, Black Sheriff made historical past because the fourth musician to win the Artist of the Yr award twice previously 27 years, tying the file with VIP, Sarkodie and Stonebwoy.
The 24-year-old worldwide music sensation additionally gained 4 different awards, together with aggressive Album of the Yr for her second album. Iron Boy”Songwriter of the Yr and Greatest Afro Pop Tracksacrifice’, Winner of Greatest Hip Hop Track AwardThe place dem boys.
Rapper Medical additionally had a profitable evening, successful a number of awards for his hit track “Telesel Most Common Track of the Yr,” “Greatest Hiplife Track,” and “Greatest Collaboration of the Yr.”shoulder’, He additionally gained the Hiplife/Hip-Hop Artist of the Yr award.
The Telecel Music for Good Award was gained by Afro-fusion duo Lali x Lola for his or her #CroxItOut marketing campaign. The marketing campaign is a breast most cancers consciousness program that travels to 21 faculties in 5 areas in Ghana to teach younger folks about breast most cancers, which kills about half of these recognized late in life.
Similar twin sisters will obtain money prizes for his or her breast most cancers consciousness marketing campaign.
Different winners on the evening included Kofi Kinata, Wendy Shay, Molly, Stonebwoy Enam, Kojo Black, Diana Hamilton, PCE Ester, Davido, Strongman, Kesh and extra.
On the finish of the principle occasion, TGMA’s official afterparty, the Telecel Pink Room, introduced collectively senior leaders, musicians, artistic trade figures, companions and high-value telecom clients to take pleasure in drinks, connoisseur meals and music.
For Telecel, investing in Ghana’s music trade is inseparable from Ghana’s broader identification on the continent, which brings collectively ardour, desires, enterprise, life-style and inventive power.
TGMA’s constant help over the previous 15 years has enabled the telecommunications large to have a good time creative excellence and contribute considerably to the expansion of Ghana’s artistic economic system.
