The New Patriotic Occasion (NPP) communicator for the Volta Area, Mr Zain AB Saliman, has formally declared his intention to run for the put up of Volta Area Communications Director, outlining an formidable imaginative and prescient to remodel the occasion’s communications technique forward of the 2028 basic elections.
In a press release addressed to occasion elders, executives, delegates and grassroots members, Sallyman mentioned his resolution was a response to what he known as a “crucial juncture” for the occasion within the area, and burdened the necessity for a shift in method to political communication.
“The journey to the 2028 basic elections has already begun and the power we witnessed throughout the current membership drive testifies to an indisputable fact: the Volta Area is awake and the grassroots are prepared for motion,” he mentioned.
However he warned that enthusiasm alone wouldn’t guarantee electoral victory, including: “Directed power results in missed alternatives.”
Mr Sallyman argued that the narrative of nuclear energy within the Volta Area had lengthy been formed by political opponents, primarily attributable to its reliance on outdated communication strategies. He promised to introduce what he known as a “paradigm shift in political communication” to reposition the occasion within the area.
Achievements inside the occasion
Highlighting his long-standing involvement with the NPP, Mr Saliman mentioned he has been a member of the Volta Regional Communications Staff since 2015. He recalled how he actively appeared within the media after the 2016 election, when many communicators withdrew from the occasion and stepped up efforts to defend and promote the occasion.
“I emerged because the occasion’s communication voice within the area and appeared on radio and tv six to 12 occasions,” he mentioned, including that he additionally hosts weekly occasion packages on Tosh FM in Ho and Oman FM in Accra.
He mentioned his efforts earned him the nickname “Zane the Patriot,” which he mentioned is a testomony to his dedication.
Sallyman additional highlighted his function as a social media activist, noting that he has used platforms akin to Fb, TikTok, X and WhatsApp to advertise the NPP and broaden its attain.
He additionally outlined his intensive occasion expertise, together with being a member of the Ho Central Election Staff in 2016, a member of the constituency’s communications and public relations crew, a ballot employee in Ho West on a number of events, and a member of the ballot employee coaching crew.
Moreover, he has tried the place of Regional Nasara Coordinator 5 occasions and has been concerned within the College of Media Arts and Communication (UniMAC) in addition to the Excessive College Pupil Confederation (TESCON) since his time at Ho Polytechnic from 2009 to 2012. He’s additionally a key member of the volunteer group Agenda For Change (AFC).
“My loyalty to the nuclear energy plant isn’t just in phrases, however is etched within the work I’ve already executed on the bottom,” he burdened.
skilled background
Sallyman highlighted her skilled {qualifications} as a key energy and argued that the evolving political panorama requires strategic, data-driven communications.
“The 2028 election won’t be gained by who shouts the loudest, however by who strategizes the neatest,” he mentioned.
He mentioned his background in communications, public relations, gross sales and advertising and marketing, branding and journalism was vital to the function, and he had expertise managing disaster communications and model positioning within the oil and fuel sector.
He added that his coaching in communication research and media relations has given him the talents to successfully interact with media personnel and form public debate.
“I understand how to promote the NPP model, the best way to shield our picture, and the best way to deploy data-driven political communications to seize the floating voters we so desperately want,” he mentioned.
Imaginative and prescient for the function
Sallyman outlined the communications workplace’s agenda and offered a three-point blueprint targeted on strategic model positioning, grassroots empowerment, and proactive messaging.
Below our strategic model positioning, we intention to alter the general public notion of NPP within the Volta area by means of trendy communication know-how and focused messaging.
On grassroots empowerment, he pledged to offer his correspondents in constituencies and polling stations with the instruments, coaching and data they should successfully defend and promote the occasion.
He additionally emphasised the necessity to transfer from passive to lively communication.
“We’ll not be on the defensive. We’ll set the agenda and decide the tempo of political dialog within the Volta Area,” he declared.
ask for help
Mr. Sallyman mentioned his resolution to marketing campaign was pushed by service and dedication to the occasion and pledged to work with all stakeholders to strengthen the nuclear energy plant’s communication mechanism within the area.
“I’m able to step ahead as a servant and work with each delegate, each govt, and each occasion supporter to construct a formidable communications entrance,” he mentioned.
He mentioned he would launch a collection of initiatives throughout the constituency within the coming weeks to current his full blueprint to occasion members.
He concluded by calling for unity and help, interesting to occasion members to rally behind his imaginative and prescient to reposition the occasion and enhance its electoral fortunes within the Volta Area.
“Collectively allow us to amplify our voices. Collectively allow us to make the Volta Area protected. Collectively allow us to convey nuclear energy again into energy in 2028,” he mentioned.
